Imprint

Privacy policy

1. Data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data
when you visit this website. Personal data is all data with which you
can be personally identified. Detailed information on the subject of data protection can be found at
in our privacy policy listed below this text. This page has been automatically translated, only the German version is legally binding.

Data collection on this website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find the operator’s contact details at
in the “Information on the controller” section of this privacy policy.

How do we collect your data?

On the one hand, your data is collected when you provide it to us. This may, for example, be
data that you enter in a contact form.
Other data is collected automatically or with your consent by our IT
systems when you visit the website. This is primarily technical data (e.g. internet browser, operating system or time
the page was accessed). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure that the website is provided without errors. Other
data can be used to analyze your user behavior.

What rights do you have with regard to your data?

You have the right to receive information free of charge at any time about the origin, recipient and purpose of your personal data stored at
. You also have the right to request the rectification or
erasure of this data. If you have given your consent to data processing,
you can revoke this consent at any time for the future. You also have the right to request the restriction of the processing of your personal data under
certain circumstances.
Furthermore, you have the right to lodge a complaint with the competent supervisory authority.
You can contact us at any time with regard to this and other questions on the subject of data protection.

Analysis tools and tools from third-party providers

When you visit this website, your surfing behavior may be statistically evaluated. This is done at
primarily using so-called analysis programs.
Detailed information on these analysis programs can be found in the following
privacy policy.

2. Hosting

We host the content of our website with the following provider: Hosttech

External hosting

This website is hosted externally. The personal data collected on this website
is stored on the servers of the hoster(s). This may include IP addresses,
contact requests, meta and communication data, contract data, contact details, names, website access
and other data generated via a website.
The external hosting is carried out for the purpose of fulfilling the contract with our potential and
existing customers (Art. 6 para. 1 lit. b GDPR) and in the interest of a secure, fast and efficient
provision of our online offer by a professional provider (Art. 6 para. 1 lit. f GDPR). 6 para. 1 lit. f GDPR).
If a corresponding consent has been requested, the processing is carried out exclusively on
the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage
of cookies or access to information in the user’s terminal device (e.g. device fingerprinting) in the
sense of the TTDSG. Consent can be revoked at any time.
Our host(s) will only process your data to the extent necessary to fulfill its
performance obligations and follow our instructions with regard to this data.

We use the following host(s):
Swisscom (Schweiz) AG
Alte Tiefenaustrasse 6
CH-3050 Bern

Order processing

We have concluded a data processing agreement (DPA) for the use of the above-mentioned service
. This is a contract prescribed by data protection law, which guarantees
that it will only process the personal data of our website visitors in accordance with our
instructions and in compliance with the GDPR.

3. General notes and mandatory information

Data protection

The operators of this website take the protection of your personal data very seriously. We treat your
personal data confidentially and in accordance with the statutory data protection regulations and
this privacy policy.
When you use this website, various personal data are collected.
Personal data are data with which you can be personally identified. This
privacy policy explains what data we collect and what we use it for. It also explains how
does this and for what purpose.
We would like to point out that data transmission over the Internet (e.g. when communicating by email)
may be subject to security vulnerabilities. Complete protection of data against access by third parties is not
possible.

Note on the responsible body

The controller in charge of data processing on this website is:
ADVASO GmbH
Felsenstrasse 4
CH-8808 Pfäffikon/SZ
Switzerland
Phone: +41 55 420 1289
Email: georg.kreutz@advaso.com
The controller is the natural or legal person who alone or jointly with others determines
the purposes and means of the processing of personal data (e.g. names, email addresses, etc.)
.

Storage duration

Unless a more specific storage period has been specified in this privacy policy,
will retain your personal data until the purpose for which it was collected no longer applies. If you assert a
legitimate request for erasure or withdraw your consent to data processing,
your data will be erased unless we have other legally permissible grounds for storing your
personal data (e.g. retention periods under tax or commercial law); in the latter case,
will be erased once these grounds no longer apply.

General information on the legal basis for data processing on this
website

If you have consented to data processing, we process your personal data on
the basis of Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR, provided that special categories of data
are processed in accordance with Art. 9 para. 1 GDPR. In the event of express consent to the transfer
of personal data to third countries, data processing is also carried out on the basis of Art.
49 para. 1 lit. a GDPR. If you have consented to the storage of cookies or access to information in
your end device (e.g. via device fingerprinting), the data processing is also carried out
on the basis of Section 25 (1) TTDSG. Consent can be revoked at any time. If your data is required for
contract fulfillment or for the implementation of pre-contractual measures, we process your
data on the basis of Art. 6 para. 1 lit. b GDPR. Furthermore, we process your data if this
is necessary to fulfill a legal obligation on the basis of Art. 6 para. 1 lit. c GDPR.
Data processing can also take place on the basis of our legitimate interest in accordance with Art. 6 para. 1 lit. f
GDPR. Information on the relevant legal bases in each individual case is provided in the following
paragraphs of this privacy policy.

Recipients of personal data

As part of our business activities, we work together with various external parties. This
sometimes requires the transfer of personal data to these external bodies.
We only pass on personal data to external bodies if this is necessary in the context of
contract fulfillment, if we are legally obliged to do so (e.g. transfer of data
to tax authorities), if we have a legitimate interest in the transfer in accordance with Art. 6 para. 1 lit. f GDPR or if another legal basis permits the transfer of data
. When using
processors, we only pass on our customers’ personal data on the basis of a valid
contract for order processing. In the case of joint processing, a contract on
joint processing is concluded.

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You may withdraw your consent to
at any time. The lawfulness of
data processing carried out prior to revocation remains unaffected by the revocation.

Right to object to the collection of data in special cases and to
direct marketing (Art. 21 GDPR)

If data processing is carried out on the basis of Art. 6 para. 1 lit. E or F GDPR, you have the right to object to the processing of your personal data at any time for reasons arising from your particular situation; this also applies to profiling based on these provisions. The respective legal basis on which processing is based can be found in this privacy policy.

If you object, we will no longer process your personal data concerned unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or the
processing serves the establishment, exercise or defense of legal claims (objection pursuant to Art. 21 (1) GDPR).

Where your personal data are processed for direct marketing purposes, you have the right to object at any time to processing of personal data concerning you for such marketing, which includes profiling to the extent that it is related to such direct marketing.

 

If you object, your personal data will no longer be used for the purpose of direct advertising.

 

(Objection pursuant to Art. 21 para. 2 GDPR).

Right to lodge a complaint with the competent supervisory authority

In the event of infringements of the GDPR, data subjects have the right to lodge a complaint with a
supervisory authority, in particular in the Member State of their habitual residence, place of work
or place of the alleged infringement. The right to lodge a complaint is without prejudice to any other
administrative or judicial remedy.

Right to data portability

You have the right to have data which we process automatically on the basis of your consent or in fulfillment of a contract
handed over to you or to a third party in a common, machine-readable format
. If you request the direct transfer of the data to another controller
, this will only be done insofar as it is technically feasible.

Information, correction and deletion

Within the scope of the applicable statutory provisions, you have the right to obtain information free of charge at any time from
about your stored personal data, its origin and recipients and the
purpose of the data processing and, if applicable, a right to rectification or erasure of this data. You can contact us at any time at
if you have any further questions on the subject of personal data.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data.
You can contact us at any time to exercise this right. The right to restriction of processing exists in
the following cases:
If you contest the accuracy of your personal data stored by us, we
generally need time to verify this. For the duration of the verification, you have the right to request
restriction of the processing of your personal data.
If the processing of your personal data was/is unlawful, you can request
restriction of data processing instead of erasure.
If we no longer need your personal data, but you need it for the exercise,
defense or assertion of legal claims, you have the right to request the restriction of the processing of your personal data instead of
erasure.
If you have lodged an objection pursuant to Art. 21 (1) GDPR, a balance must be struck between
your interests and ours. As long as it has not yet been determined whose interests
prevail, you have the right to request the restriction of the processing of your personal data
.
If you have restricted the processing of your personal data, these data – apart from
their storage – may only be processed with your consent or for the establishment, exercise or
defense of legal claims or for the protection of the rights of another natural or
legal person or for reasons of important public interest of the European Union or
a Member State.

Objection to advertising e-mails

We hereby object to the use of contact data published as part of our obligation to provide a legal notice for the purpose of sending unsolicited advertising and information material to
. The operators of
expressly reserve the right to take legal action in the event of the unsolicited sending of
advertising information, such as spam e-mails.

4. Data collection on this website

Cookies

Our Internet pages use so-called “cookies”. Cookies are small data packets and do not cause any damage to your end device on
. They are either stored temporarily for the duration of a session
(session cookies) or permanently (permanent cookies) on your end device. Session cookies
are automatically deleted at the end of your visit. Permanent cookies remain stored on your end device
until you delete them yourself or they are automatically deleted by your web browser.
cookies may originate from us (first-party cookies) or from third-party companies (so-called third-party
cookies). Third-party cookies enable the integration of certain services from
third-party companies within websites (e.g. cookies for processing payment services).
Cookies have various functions. Many cookies are technically necessary, as certain
website functions would not work without them (e.g. the shopping cart function or the display
of videos). Other cookies may be used to evaluate user behaviour or for advertising purposes
.
cookies that are required to carry out the electronic communication process, to provide
with certain functions that you have requested (e.g. for the shopping basket function) or to optimize the
website (e.g. cookies to measure the web audience). cookies to measure the web audience) (necessary cookies) are stored on
on the basis of Art. 6 para. 1 lit. f GDPR, unless another legal basis is specified.
The website operator has a legitimate interest in the storage of necessary cookies for
technically error-free and optimized provision of its services. If consent to the
storage of cookies and similar recognition technologies has been requested, the
processing takes place exclusively on the basis of this consent (Art. 6 para. 1 lit. a GDPR and § 25 para. 1
TTDSG); the consent can be revoked at any time.
You can set your browser so that you are informed about the setting of cookies and allow
cookies only in individual cases, exclude the acceptance of cookies for certain cases or in general
and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies on
, the functionality of this website may be restricted.
You can find out which cookies and services are used on this website in this
privacy policy.

Google Analytics

We use Google Analytics, a web analysis service of Google Inc. (“Google”) on our website. Google uses cookies. The information generated by the cookie about the use of our website by users is usually transferred to a Google server in the USA and stored there. The data processing is carried out on the basis of our legitimate interests (i.e. our interest in the analysis, optimization and operation of our online offer within the meaning of Art. 6 para. 1 lit. f) GDPR). Google is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law.

Google will process the transmitted information on our behalf in order to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with further services associated with the use of our website. Pseudonymous user profiles can be created from the processed data.

We only use Google Analytics with activated IP anonymization. This means that the IP address of users is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. The IP address transmitted by your browser will not be merged with other Google data. You can prevent the storage of cookies by setting your browser software accordingly; you can also prevent Google from collecting the data generated by the cookie and relating to your use of the website and from processing this data by Google by downloading and installing the browser plug-in available at the following link:

http://tools.google.com/dlpage/gaoptout?hl=de.

Further information on the use of data by Google, setting and objection options can be found on the Google websites under the following links:

https://www.google.com/intl/de/policies/privacy/partners

(“Data use by Google when you use our partners’ websites or apps”),

http://www.google.com/policies/technologies/ads

(“Use of data for advertising purposes”),

http://www.google.de/settings/ads

(“Manage information that Google uses to show you advertising”).

Leadinfo

We use the lead generation service of Leadinfo B.V., Rotterdam, Netherlands. This recognizes visits from companies to our website based on IP addresses and shows us publicly available information, such as company names or addresses. In addition, Leadinfo sets two first-party cookies to evaluate user behavior on our website and processes domains from form entries (e.g. “leadinfo.com”) in order to correlate IP addresses with companies and improve the services. Further information can be found at www.leadinfo.com. On this page: www.leadinfo.com/en/opt-out you have an opt-out option. If you opt out, your data will no longer be collected by Leadinfo.

Mautic

We use “Mautic” – an open source tool for marketing automation – on this website. It is an analysis and tracking software for the allocation and storage of usage data (e.g. browser used, last page visited, duration of visit). The software uses this information to individualize our marketing measures and better align them with the interests of each individual user. The software also helps us to better evaluate the success of individual marketing measures. Your personal data is stored on a server in the EU. Your data will not be passed on to third parties.

The way “Mautic” works is expressed through:

Email marketing and campaigns
Email marketing involves sending you personalized emails. These are partly based on the usage behavior on our website, when reading our emails and when interacting with the links contained therein. We also send e-mails as part of campaigns.

Landing pages
Landing pages are special websites that have been defined as the target of advertising campaigns. They usually contain interaction options, e.g. for downloading white papers or checklists and forms for collecting information about you.

The software uses various technical procedures to allocate the individual activities of individual users:

Tracking pixels
In order to recognize whether, for example, an email has been opened, “Mautic” uses so-called tracking pixels. These are used to load a small graphic from the provider’s server, which has previously been assigned to an individual user profile.

Personalized web links
In order to recognize whether a user has called up a link from an e-mail, for example, “Mautic” adds a unique identifier to these links, which has previously been assigned to an individual user profile.

Cookies
Cookies are unique identification numbers that “Mautic” stores on the user’s device when they first visit the website and assigns to an individual user profile. This enables “Mautic” to recognize individual users on subsequent visits to the website. These are so-called “first-party cookies”, which can only be set and analyzed by us.

IP address
The IP address currently used by website visitors is transmitted to us each time our website is accessed. “Mautic” uses this to recognize users of the website.

The data collected in the process is as follows:

• the activity on our website
• Number of page views and length of stay of the website visitor
• the click path of the respective visitor
• Downloads of files provided via the website
• Visits to landing pages
• Openings of emails from newsletters and campaigns

When registering on the website or downloading a white paper, the provider collects first party cookies by using “Mautic”, with the help of a redirect to the Mautic instance:

• Contact details (such as company, name, e-mail address, optional telephone number).
• Business contact details (such as your job title, the name of your business, business e-mail address, telephone number).
• the IP address of the end device from which the website is used (a sequence of numbers that identifies your current computer connection on the Internet)

The released data is clearly recognizable for the user by filling out a form. This indicates which data is required to send the form.

We collect and use data with “Mautic” only to the extent that it is necessary to achieve our business objectives. The data will not be transmitted to third parties at any time.

You can object to the use of “Mautic” at any time. To do so, you can contact us at any time.

Contact form

If you send us inquiries via the contact form, your details from the
inquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the inquiry
and in the event of follow-up questions. We do not pass on this data without your
consent.
This data is processed on the basis of Art. 6 para. 1 lit. b GDPR, provided that your request is related to
the fulfillment of a contract or is necessary for the implementation of pre-contractual measures
. In all other cases, the processing is based on our legitimate interest in the
effective processing of the inquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your
consent (Art. 6 para. 1 lit. a GDPR) if this has been requested; consent can be revoked at any time
.
We will retain the data you provide on the contact form until you request its deletion
, revoke your consent for its storage, or the purpose for its storage no longer pertains
(e.g. after fulfilling your request). Mandatory statutory provisions –
in particular retention periods – remain unaffected.

Request by e-mail, telephone or fax

If you contact us by email, telephone or fax, we will store and process your inquiry, including all personal data (name, inquiry) resulting from it
for the purpose of processing your request
. We will not pass on this data without your consent.
This data is processed on the basis of Art. 6 para. 1 lit. b GDPR, provided that your request is related to
the fulfillment of a contract or is necessary for the implementation of pre-contractual measures
. In all other cases, the processing is based on our legitimate interest in the
effective processing of the inquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your
consent (Art. 6 para. 1 lit. a GDPR) if this has been requested; consent may be revoked at any time
.
We will retain the data you provide on the contact form until you request its deletion
, revoke your consent for its storage, or the purpose for its storage no longer pertains
(e.g. after fulfilling your request). Mandatory statutory provisions –
in particular statutory retention periods – remain unaffected.

5. Newsletter

Newsletter data

If you would like to receive the newsletter offered on the website, we require an e-mail address from you
as well as information that allows us to verify that you are the owner of the e-mail address provided
and that you agree to receive the newsletter. Further
data is not collected or is only collected on a voluntary basis. We use this data exclusively for
sending the requested information and do not pass it on to third parties.
The processing of the data entered in the newsletter registration form takes place exclusively on
the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke your consent to the storage of the
data, the e-mail address and its use for sending the newsletter at any time
, for example via the “unsubscribe” link in the newsletter. The legality of the data processing operations already carried out by
remains unaffected by the revocation.
The data you provide us with for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter at
and deleted from the newsletter distribution list after you unsubscribe from the newsletter at
or after the purpose has ceased to exist. We
reserve the right to delete or block email addresses from our newsletter distribution list at our own discretion within the scope of
our legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR.
Data stored by us for other purposes remain unaffected by this.
After you unsubscribe from the newsletter distribution list, your email address may be stored by us or the
newsletter service provider in a blacklist if this is necessary to prevent future
mailings. The data from the blacklist will only be used for this purpose and will not be merged with
other data. This serves both your interest and our interest in
compliance with the legal requirements when sending newsletters (legitimate interest within the meaning of
Art. 6 para. 1 lit. f GDPR). Storage in the blacklist is not limited in time. You can object to
storage if your interests outweigh our legitimate interest.

6. Plugins and tools

Google Fonts (local hosting)

This site uses so-called Google Fonts, which are provided by Google
, for the uniform display of fonts. Google Fonts are installed locally. There is no connection to Google servers
.
Further information on Google Fonts can be found at
https://developers.google.com/fonts/faq and in Google’s privacy policy:
https://policies.google.com/privacy?hl=de.

Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on this website. The provider is Google
Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
The purpose of reCAPTCHA is to check whether the data input on this website (e.g. in a
contact form) is made by a human or by an automated program. To do this,
reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This
analysis begins automatically as soon as the website visitor enters the website. For the analysis,
reCAPTCHA evaluates various information (e.g. IP address, time spent by the website visitor on the
website or mouse movements made by the user). The data collected during the analysis is forwarded to
Google.
The reCAPTCHA analyses run completely in the background. Website visitors are not informed by
that an analysis is taking place.
The data is stored and analyzed on the basis of Art. 6 para. 1 lit. f GDPR. The
website operator has a legitimate interest in protecting its website from abusive
automated spying and SPAM. If a corresponding consent has been requested
, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1
TTDSG, insofar as the consent includes the storage of cookies or access to information in the
end device of the user (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time at
.
Further information on Google reCAPTCHA can be found in the Google Privacy Policy and
the Google Terms of Use under the following links:
https://policies.google.com/privacy?hl=de and
https://policies.google.com/terms?hl=de.
The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The
DPF is an agreement between the European Union and the USA that is intended to ensure compliance with
European data protection standards for data processing in the USA. Every company certified in accordance with
the DPF undertakes to comply with these data protection standards. Further
information on this can be obtained from the provider at the following link