[et_pb_section fb_built=”1″ _builder_version=”4.26.0″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” theme_builder_area=”et_body_layout” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.26.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”4_4″ _builder_version=”4.26.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”17px” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” sticky_enabled=”0″]<\/p>\n
The discussion about digitalization is often dominated by terms such as technology, efficiency or automation. What is often overlooked: The real key to the success of digital transformation projects lies in the people who implement them. A positive employee experience (EX)<\/strong> – i.e. the holistic experience of employees in the work context – is increasingly becoming a critical success factor. After all, digital transformation can only succeed if employees support and actively shape the change. <\/p>\n <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”17px” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” sticky_enabled=”0″]<\/p>\n The employee experience<\/strong> encompasses all interactions and experiences that employees have with their company – from the application process to everyday working life and offboarding. It’s not just about ergonomic office chairs or free snacks, but about the overall experience<\/strong>: technology, corporate culture, communication, leadership, learning opportunities and emotional connection. <\/p>\n In times of profound change, the focus is shifting to EX: How do employees experience digital tools? Do they feel involved, heard, empowered? Or do they perceive change as a burden? <\/p>\n <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”17px” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” sticky_enabled=”0″]<\/p>\n The digital transformation<\/strong> is changing work processes, role models and expectations. Cloud platforms, AI-supported systems, remote collaboration and agile methods demand new skills – and cause uncertainty. If these changes are not understood, accepted and supported by employees, projects come to a standstill. <\/p>\n This is where the employee experience comes in. It has a decisive influence: <\/p>\n <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”17px” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” sticky_enabled=”0″]<\/p>\n Change management<\/strong> is a key element of digital transformation. However, traditional approaches that rely on top-down communication and training often fall short. Successful change management specifically integrates the perspective of employees – and relies on an excellent employee experience: <\/p>\n Employees want to understand why<\/em> things are changing. Companies need to communicate early, openly and continuously – not just facts, but also visions, opportunities and backgrounds. <\/p>\n Participation is a key EX driver. Employees who are actively involved in transformation processes identify more strongly with the goals and develop personal responsibility. <\/p>\n Digital tools should make work easier – not more complicated. An intuitive user experience, good training and meaningful integration into everyday working life promote acceptance. <\/p>\n Change demands new skills. Companies need to create learning spaces, promote further training and rethink career paths. The feeling of being able to develop is central to employee satisfaction. <\/p>\n <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”17px” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” sticky_enabled=”0″]<\/p>\n A successful EX is not an end in itself – it has a direct impact on the success of the digital transformation<\/strong>:<\/p>\n <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”17px” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” sticky_enabled=”0″]<\/p>\n What is not measured is rarely improved. The employee experience can also be analyzed and developed in a targeted manner: <\/p>\n Important: EX is not a one-off measure, but a continuous process – comparable to the customer experience. It only remains effective through regular reflection, adaptation and investment. <\/p>\n <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”17px” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” sticky_enabled=”0″]<\/p>\n Technology is important – but people make the difference. Companies that actively shape their employee experience<\/strong> create the basis for a successful digital transformation<\/strong>. They recognize that employee satisfaction<\/strong> is not just a “soft factor”, but a hard competitive factor. <\/p>\n The integration of EX into change management strategies<\/strong>, project planning and management philosophy is not a nice-to-have, but a must-have for modern organizations. After all, transformation does not begin with software – it begins with trust, participation and appreciation. <\/p>\n [\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxNTYifX0=@” button_text=”Contact us” button_alignment=”center” _builder_version=”4.27.4″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_text_size=”14px” button_text_color=”#ffffff” button_bg_color=”#9f172c” button_bg_color_gradient_direction=”90deg” button_bg_color_gradient_stops=”#ffa727 0%|#FF8A3D 100%” button_bg_color_gradient_start=”#ffa727″ button_bg_color_gradient_end=”#FF8A3D” button_border_width=”0px” button_border_radius=”100px” button_letter_spacing=”5px” button_font=”Open Sans|700||on|||||” button_use_icon=”off” custom_padding=”23px|24px|23px|24px|true|true” animation_style=”slide” animation_direction=”left” locked=”off” global_colors_info=”{}” button_bg_color__hover=”#004872″ button_bg_color__hover_enabled=”on|hover” button_border_radius__hover=”100px” button_border_radius__hover_enabled=”on” button_letter_spacing__hover=”5px” button_letter_spacing__hover_enabled=”on” theme_builder_area=”et_body_layout”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Employee Experience as a Success Factor for Digital Transformation The discussion about digitalization is often dominated by terms such as technology, efficiency or automation. What is often overlooked: The real key to the success of digital transformation projects lies in the people who implement them. A positive employee experience (EX) – i.e. the holistic experience […]<\/p>\n","protected":false},"author":3,"featured_media":2566,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[87,88],"tags":[],"ppma_author":[70],"class_list":["post-2571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-change-management-en","category-digital-transformation"],"authors":[{"term_id":70,"user_id":0,"is_guest":1,"slug":"christoph-klecker","display_name":"Christoph Klecker","avatar_url":"https:\/\/advaso.com\/wp-content\/uploads\/2024\/04\/Christoph_Klecker_Portrait.jpg","author_category":"","first_name":"Christoph","last_name":"Klecker","user_url":"","job_title":"","description":"As a start-up manager, Christoph Klecker has implemented many successful market entries of foreign IT companies in the D.A.CH. region. His passion for the past 30 years has been sales, where he has worked as a consultant to put well-known IT companies with sales problems back on the road to success. Christoph is one of the managing directors of ADVASO GmbH."}],"_links":{"self":[{"href":"https:\/\/advaso.com\/en\/wp-json\/wp\/v2\/posts\/2571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advaso.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advaso.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advaso.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/advaso.com\/en\/wp-json\/wp\/v2\/comments?post=2571"}],"version-history":[{"count":2,"href":"https:\/\/advaso.com\/en\/wp-json\/wp\/v2\/posts\/2571\/revisions"}],"predecessor-version":[{"id":2573,"href":"https:\/\/advaso.com\/en\/wp-json\/wp\/v2\/posts\/2571\/revisions\/2573"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advaso.com\/en\/wp-json\/wp\/v2\/media\/2566"}],"wp:attachment":[{"href":"https:\/\/advaso.com\/en\/wp-json\/wp\/v2\/media?parent=2571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advaso.com\/en\/wp-json\/wp\/v2\/categories?post=2571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advaso.com\/en\/wp-json\/wp\/v2\/tags?post=2571"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/advaso.com\/en\/wp-json\/wp\/v2\/ppma_author?post=2571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}What does Employee Experience mean?<\/h2>\n
Digital Transformation – a Challenge for People and Organizations<\/h2>\n
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The connection between EX and change management<\/h2>\n
1. Transparent Communication<\/h3>\n
2. Involvement and Co-Determination<\/h3>\n
3. Technology that inspires<\/h3>\n
4. Learning and Development Opportunities<\/h3>\n
Why a Strong Employee Experience is so Valuable<\/h2>\n
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Measurability and Control of the Employee Experience<\/h2>\n
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Summary: No Transformation without People<\/h2>\n